Hormozi style
A Hormozi captions generator — the preset is already there.
Heavy caps, a few words at a time, one word snapping into colour. Pick the style called Hormozi and export. Free to start.
Hormozi-style captions are heavy all-caps subtitles that show a short chunk of words at a time — up to five — with one word per chunk turning bright yellow as it is spoken. LumaCaption ships the look as a preset named Hormozi: Archivo Black in caps at letter-spacing −0.03, a #FFD93D keyword on #fcfaf3 text, and a near-black hairline edge rather than the thick outline most tutorials recommend.
You know the look before you can name it: a heavy condensed sans in all caps, a short chunk of words on screen at a time, and a single word kicking into bright yellow or green while the rest stays near-white. An edge and a shadow underneath, so the text reads over a face, a whiteboard or a busy B-roll cut without getting lost. Alex Hormozi’s editors popularised it for business short-form, and it spread because the mechanics are sound — the text is too large to ignore, and the colour tells you which word carries the point.
Reproducing it by hand is the tedious part: splitting the transcript into one- and two-word chunks, keyframing each chunk to the audio, then recolouring the right word on every line. LumaCaption ships the whole thing as a preset literally named Hormozi. Upload a clip, get every word written and timed to your voice, pick the style, change the accent colour if yellow isn’t your brand — and there’s no upload step for the video itself, so a long file starts working immediately.
The style is called Hormozi
Caps, heavy weight, tight chunks, hairline edge, accent word — set up as one preset. No keyframing, no manual chunking, no per-line recolouring.
One word does the shouting
LumaCaption picks the most important word on each line and pops it in your accent colour. Disagree with the pick? Star any other word and it takes over.
Survives any background
A hairline edge and a soft shadow keep the text legible over faces, slides and fast cuts — and you can drag the block anywhere so it clears the platform UI.
Neighbouring looks in the same family
Impact, Punch, Smash, Stamp and Pulse push the same bold energy in different directions. All 290+ styles are unlocked from your first video, free plan included.
What font is used in Hormozi-style captions?
There is no official Hormozi font — his editors have used more than one over the years, and the look survives the swap because the weight, the caps and the edge do the work, not the typeface. What every version has in common is a **display** face: one drawn to be set large, with flat sides, tight apertures and real cap proportion.
LumaCaption sets its Hormozi preset in **Archivo Black**, tracked -3% and forced to uppercase. The obvious alternative — Montserrat at weight 900 — is a *text* face pushed past its brief, and at caption size it reads as the default template every other tool ships. Same silhouette, worse letterforms. If you want the family rather than the exact preset, these are the faces in the catalogue that hold up at the same size.
- Archivo Black
- The Hormozi preset itself. Flat-sided grotesque caps, one weight, drawn for display.
- Anton
- Taller and narrower, so more words fit per line at the same cap height. Used by the Impact preset.
- Bebas Neue
- Condensed and lighter in colour than Anton — the same shape with less shouting.
- Alfa Slab One / Titan One
- Slab and rounded takes on the same weight, when the grotesque reads too corporate.
The colours: one gold word, and why only one
The Hormozi preset runs a **#FFD93D** gold keyword against body text at **#fcfaf3** — a near-white carrying a trace of the accent hue rather than pure #ffffff, so the two colours read as one palette instead of two. Underneath both sits a near-black edge at **#0B0B12** and a firm shadow, which is what keeps the type legible over a face or a bright whiteboard.
The rule that matters is one word, not two. Colour is a pointer, and a pointer aimed at three things points at nothing — the moment a second word goes gold on the same line, the eye has to choose and the emphasis stops working. LumaCaption scores each line and promotes a single word; star any other word and it takes the gold instead. Green (#3DDC84) and white-on-black are the two common repaints if gold is not your brand.
What the preset actually does, frame by frame
Three words is the ceiling per cue, and the cue arrives as a unit on a 0.24s settle — a 1.04 push down to 1.00 with no overshoot, because a bounce on every chunk is the thing that makes a caption look cheap. Within the cue, the word being spoken scales up 5% and drops back, so the type tracks your voice without the whole line re-flowing.
That is the distinction most write-ups get wrong: the Hormozi look is **not** a one-word-at-a-time reveal. Words appear in short chunks and the *emphasis* moves word by word. A true one-word reveal is a different look, and LumaCaption ships that separately.
The Hormozi preset, exactly as it ships
| Property | Value |
|---|---|
| Typeface | Archivo Black, single weight, uppercase, -3% tracking |
| Words on screen | Up to 3 per cue |
| Body colour | #fcfaf3 — near-white, faintly warmed toward the accent |
| Keyword colour | #FFD93D gold, exactly one word per line |
| Edge | #0B0B12 hairline outline plus a firm drop shadow |
| Emphasis | Spoken word scales +5%; colour does not move |
| Entry | 0.24s settle, 1.04 to 1.00, no overshoot |
Every value is editable — change the accent to your brand colour, drop the outline, or raise the words-per-cue ceiling without leaving the preset.
How it works
Upload your clip
Talking head, podcast cut, sales VSL — up to 2 minutes per video on the free plan, 30 on Creator and 90 on Pro.
Choose Hormozi
Every word comes back already written and timed. Select the style, then set the accent colour — classic yellow, green, or whatever your brand uses.
Export and post
Captions are burned in, so they look identical on Reels, Shorts and TikTok. Exports are free and unlimited — restyle and re-export as often as you like.
Common questions
What font is used in Hormozi-style captions?
There is no single official font — the look is a family of heavy display faces set in all caps with tight tracking and a hard edge, and it survives a change of typeface. LumaCaption’s Hormozi preset uses Archivo Black, an open-licensed display grotesque, because it is drawn for display sizes: flatter sides and tighter apertures than Montserrat 900, which is a text face pushed past its brief and reads as the stock template. Anton, Bebas Neue, Alfa Slab One and Titan One are the nearest alternatives in the catalogue, and all 69 faces are available on every plan.
How do people make these captions manually?
They transcribe the audio, break it into one- or two-word chunks, keyframe each chunk to the waveform, then hand-colour the emphasis word on every line. For a 60-second clip that’s a few hundred edits. The reason a generator exists is that all of it is mechanical — word timings come from the audio, and the emphasis word can be scored from the sentence.
Is LumaCaption affiliated with Alex Hormozi?
No. It isn’t made by, endorsed by or connected to him in any way. “Hormozi captions” is just what creators call a caption style his editors made popular, and the preset name is there so you can find the look you’re searching for.
Can I make Hormozi-style captions free?
Yes. The free plan unlocks all 290+ styles including Hormozi, gives you 20 minutes of Candy Lite and 5 minutes of premium Candy Ultra transcription each month, and free unlimited exports at 1080p with no watermark. Creator at ₹199/month (₹166 billed annually) adds 4K and 30-minute videos.
